ECDI

Turning a “best kept secret” into an industry standout

The Client

ECDI is one of the largest SBA microlenders in the US, providing funding and education for thousands of small businesses and focusing resources on typically underserved populations of business owners.

The Story

ECDI reached out in need of a re-brand. Their branding at the time wasn’t a reflection of the top-tier work they were doing, and was lacking a unified system, making it difficult for them to create new on-brand materials, and maintain consistency across the board.


We did a total re-brand, building out a suite of logos, brand guidelines, and a new website. Since then we’ve created a variety of marketing materials including their Annual Impact Report, 5 years and counting! Their new brand is bold, friendly, modern, and memorable, and helps to set them apart as a leader in the industry.

What We Did

  • Branding
  • Website Design
  • New Sales Decks & One Pagers
Revenue Growth of 281%
Increased Lending Volume 314%
Went from a “best kept secret” to the #1 SBA Microlender in the US

Branding

Using the three core tiers from the old logo (invest, educate, innovate) we created a new logo centered around the idea of growth with a sleek, modern look. We created an entire suite of logos with different orientations, taglines, as well as logos for some of ECDI’s sub-brands. We created a new color palette, new fonts, and new patterns and graphics to make the brand unique and recognizable and put together a brand guide to help them better use the new brand.

Extending the Brand

Since creating the new brand, we’ve implemented it across a variety different marketing materials, including a website, event signage, and the annual Impact Report, which we’ve been designing for 5 years and counting!

    – Anonymous Employee

    | ECDI

    “When I’m sending documents to clients it makes such a huge difference to send them something that looks professional and polished. I am much more confident. I’m even proud to flash my business card. I feel like I’m working for the industry leader now.”

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    Get you results so good that we put you on this page too

    Set up a call with us today and let’s chat about how we can help.

    Let’s Chat

    Check out more.

    Teammate AI

    Turning site visits to meetings – and meetings to clients

    Gross profit up 400% 60 days after implementation of design work

    Close rate up 366%

    New sales deck cuts prospect meeting time from 2.5 hours to 45 minutes

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    PrescribeFIT

    Designing for growth: $4.8M funding and 3x business expansion

    Secured $4.8M worth of funding

    Experienced 3x growth in one year

    Designed and implemented a design system for hundreds of pieces of sales and marketing collateral

    Full Case Study

    PrescribeFIT

    Designing for growth: $4.8M funding and 3x business expansion

    Secured $4.8M worth of funding

    Experienced 3x growth in one year

    Designed and implemented a design system for hundreds of pieces of sales and marketing collateral

    Full Case Study

    ECDI

    Building a brand that supercharges your growth

    Revenue Growth of 281%

    Increased Lending Volume 314%

    Went from a “best kept secret” to the #1 SBA Microlender in the US

    Full Case Study